Online Reputation Management is growing importance by the day. With information spreading lightening fast on internet, monitoring search results for your brand, trademark or product becomes extremely important. Brand Reputation can be destroyed by single entry in protest sites, companies can be discredited by old PR mishaps or articles appearing when searched for the company name or your company’s key executive(s). In most cases not really genuine complaints or some very old entry can hurt your image, brand and can often affect user’s decision to purchase.
Search Engine Reputation = Sales
Protest or Complaint websites often are filled with unfounded complaints but they seem to be credible enough for your prospect to change a decision on a purchase. In most cases, the site owners are not ready to talk. More importantly, most popular industry sites, review sites, etc. run moderated forums and discussion boards where unhappy customers can post their complaints. These postings tend to achieve top rankings because most search engines tend to index these sites more frequently considering the daily updates happening. As a result, one of these entries might show up around your own entry when somebody searches for your brand or company name or even it might show up for really generic searches where you are not showing up!
Web IT Solution Search Engine Reputation Management
Can we remove the offending entries? The answer is No. Our Search Engine Reputation Management Strategy is simple: Displace the offending ranking with favorable ones. This is done by optimizing pages from your own website (the best place to start), press releases, microsites, partner websites (your page in their website, of course with the partner’s permission) and content about your business on other popular sites.
Having taken care of the Reactive Search Engine Reputation Management, the key is to monitor your reputation - what we call Proactive Search Engine Reputation Management. This primarily involves close monitoring of searches and rankings on google, yahoo and MSN to catch an entry at very primitive stage and can be displaced easily before being noticed by your target audience, maintaining your rankings via continuous SEO efforts primarily involving content - Press Releases, Articles and Blogs.
Web IT Solution SERM makes sure your brand, your company or your key executives are portrayed in a favorable manner by search engines. Contact Us Now and let us defend your online reputation and we will get back to you within 24 hours.